A recent study published in the Journal of Behavioral Addictions challenges the idea of a universal neurocognitive profile that could predict all types of addictive behaviors. The research found that while reward-related neurocognitive processes play a role in various non-substance-related addictive behaviors, these processes manifest differently depending on the specific behavior in question. The study suggests that instead of a single set of neurocognitive functions driving all addictions, there may be unique mechanisms at play depending on the behavior. Addiction research has long focused o…