A recent study published in Scientific Reports suggests that one-sided relationships with YouTube creators can be more emotionally satisfying than casual friendships. The research suggests that people feel their connections with YouTube creators fulfill their emotional needs better than acquaintances do, although not as effectively as close personal relationships. The researchers aimed to explore the psychological benefits of parasocial relationships, or one-sided relationships, which are formed with figures who cannot reciprocate the sentiment, such as celebrities and fictional characters. Hi…