By Jon Robinson Matalan launched a Generative AI (GenAI) tool in a “retail first” which it has said will lead to a quadrupling of productivity. The Liverpool-headquartered fashion and homewares retailer will use the tool to create product descriptions on its website. The GenAI tool, developed and delivered by Kin + Carta and Matalan’s digital team using Google’s Vertex AI, uses product metadata and imagery to produce “more detailed” product descriptions for customers. Matalan added that its “bespoke” model is configured to read product imagery and select details to inform the product descripti…