Everything about the model is perfect: her hair, her gaze and her dress. She is too good to be true and the good news for normal people is, she is not real. The image of the flawless woman was generated using artificial intelligence (AI). When Spanish fashion label Mango presented its summer youth campaign using the artificial model in July, even Marco Sinervo, boss of one of Germany’s largest modelling agencies, was taken aback by the “fake,” as he describes the avatar. “I didn’t realize that it wasn’t a real model,” he told dpa. He was not alone. Some 72% of 1,000 respondents to a poll thoug…