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There’s a big market for compact trucks; more and more people have a sense of adventure and a desire to go outdoors. More and more people need more utilitarian vehicles. Full-size and mid-size trucks can do the job, but with heftier price tags and more prominent statures, people would prefer an SUV or something like the Ford Maverick now that that’s an available option. It’s clear there’s high demand for the small but mighty truck, and so far, we have yet to see much competition reaching North America. Sure, there’s the Hyundai Santa Cruz, but the numbers show it’s not offering the Maverick mu…

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