Parties in this year’s US presidential election race have invested more than ever in reaching younger audiences, especially Gen Zers, in an attempt to gain more votes. However, this may be trickier now, given this generation’s increasingly complex relationship with politics and civic engagement. This is because, while some Gen Zers may vote less than older people, others are highly engaged in political activism. Yet others are quickly losing faith in the political system, making it more difficult for parties to win them over. The rising popularity of social media has also further complicated t…