As multinational CEOs go, Daniel Ek, the boss and founder of Spotify, is rather a quiet man when it comes to boasting about his company’s exploits. But last week, he launched a soft PR campaign giving his inner thoughts about Spotify’s role in supporting musicians and the industry. Ek claims his firm has put over $9 billion (€8.3 billion) back into the music industry in 2023, and has paid a total of more than $48 billion (€44.4 billion) since the company was founded. In recent years, the streaming platform has come under fire for underpaying musical artists. Many major artists have pulled thei…