Wholesome, nature-infused labels on shampoos, shower gel and creams might make you think you’re doing a meaningful thing for the environment, but don’t be taken in by appearances. Inviting images don’t necessarily mean a genuine commitment to good ecology, and may simply play on associations to steer a product into your shopping basket. “It’s very popular to advertise on cosmetics packaging with images of plants and leaves, flowers and fruit,” says Kerstin Effers, environmental and health protection officer at the consumer advice centre in the German city of Dusseldorf. According to Effers, yo…