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Several airline executives have spoken out against a growing European movement wanting to cap travel and flights abroad in order to support the green transition. Movements such as flight shaming, pioneered by environmental activist Greta Thunberg have been enthusiastically adopted by some members of the public, leaving consumers who can do so, choosing greener ways to travel to avoid the “shame” of taking flights. Airlines, however, are not impressed. The industry has already been struggling since the pandemic, when lockdown prevented most flights and, post the pandemic, soaring energy costs b…

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