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Break has revealed that this spring’s Cambridge Standing Tall sculpture trail not only raised more than £140,000 for the charity, but generated an estimated £3.6million for the area. The charity engaged Zing Insights to carry out an evaluation of the giraffe trail, which attracted an estimated 190,000 visits. The evaluation looked at how much people may have spent while viewing the sculptures, with more than half of those giving feedback saying it encouraged them to discover attractions or places they had never been to before. On average, visitors spent 2.4 days in the city, and a number also …

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