By Julian Skelly Amazon has been successfully innovating for three decades, but what’s worked so far may not suffice for the next stage, says Julian Skelly This week, Amazon celebrates its 30th birthday. From humble beginnings as an online bookstore, it’s evolved into a global brand, reshaping industries and redefining how we shop, work, and live. In a world where human life expectancy is increasing, the average lifespan of companies has dramatically decreased from 67 years in 1929 to a mere 15 years today, according to Yale University. Reaching the 30-year milestone is no small feat for Amazo…