By Hernán Panessi via El Planteo. Adapted for Benzinga. In over-saturated markets and times of extreme fragmentation, the importance of niche audiences grows ever stronger. Thus, identifying those segments with precision becomes crucial for success: nowadays, a well-nurtured niche can be a surefire path to triumph. After refining its strategy, Flixxo, a platform offering web series and short narratives from independent creators and filmmakers, has found its niche. Adrián Garelik, the creator of Flixxo, comes from a background in tech, specifically in blockchain. After leaving Rootstock—a P2P p…
