When a company is caught in the swirl of controversy, one of the best options is to hire a reputation management PR company. Controversies can come up unexpectedly, damaging a company’s reputation. Whether it’s a scandal, negative media attention, or a damaging social media post, you will need a strategic response. Often, you should use the expertise of a public relations (PR) firm, which specializes in reputation management and crisis communication. In the midst of controversy, the first response is critical. Speed and precision in countering the issue can prevent a minor setback from escalat…