By Amber Murray Online clothing retailer Asos has launched a joint venture with Heartland, whereby Heartland will buy the Topshop and Topman clothing brands from Asos. Asos bought the two brands, along with Topman, Miss Selfridge and HIIT, in 2021 from Philip Green’s collapsed Arcadia group for £265m (excluding stock). The joint venture will grant Asos “certain design and distribution rights” for the Topshop and Topman brands in return for a royalty fee, enabling it to continue marketing and selling the brands online. José Antonio Ramos Calamonte, chief executive officer, ASOS, said: “We’re pl…