Learn more

Macworld WWDC24 is almost here and everyone expects it to be all about AI. As the eyes of the tech world turn back to Apple, theres a lot of work to do. Its got to establish that its been working on AI features for years, show off new features, catch up with AI features from competitors, and maybe even take the opportunity to show where its raising the bar. But this isnt just Apples chance to show its doing AI right. Its also an opportunity to redefine the conversation about AI to make it more substantive and results-orientedand, of course, to make Apple look better while doing it. Ad