By Archis Chowdhury In March, just the month before the official commencement of the 2024 Lok Sabha elections, Facebook saw a massive surrogate ad campaign with over ₹3.7 crore being spent on ads on obscure pages that targeted the opponents of the ruling-Bharatiya Janata Party. BOOM also found the official page of MyGovIndia – a digital platform under the Ministry of Electronics and Information Technology – sponsoring ads to the tune of over ₹1.4 crore to promote the recently held National Creators Award, where the award winners were exclusively pro-BJP influencers. Overall, political advertis…