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Newcastle United have struck a deal that will enrage former owner Mike Ashley. Things could hardly have changed more at St James’ Park since high street billionaire Ashley sold to the Saudi Public Investment Fund in October 2021. Their 4th-place finish in PIF’s full season at the helm was better than any campaign in Ashley’s 14 year reign. And while the drop to 7th in 2023-24 was not ideal, the club are continuing to progress in terms of their squad, infrastructure and off-pitch operations. Central to their plan to spend big under PIF is increasing commercial revenue, which is necessary becaus…

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