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By Anna Moloney Labour and the Conservatives have been throwing their best memes at each other, but will Tiktok actually sway the election? Anna Moloney investigates In Cleavage, the new ‘bonkbuster’ novel from Boris Johnson’s former aide Cleo Watson, the Conservative party manages to quash Labour’s record polling lead through a rather unconventional strategy: mapping UK voting intentions via porn-watching habits, and targeting campaigning accordingly. It’s an idea so ridiculous you can imagine the Tories could just do it, and indeed this year’s real campaign – an official party meme war – is …

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