By Jonathan Askin If club president Joan Laporta gets his way, the FC Barcelona brand could really be about to become – as they are fond of saying – “mes que un club”. Laporta revealed last week that the club is not only considering plans to end one of the longest and most iconic kit deals in football with Nike, but also talked up the possibility of a unique in-house production approach. A potential opportunity with one of the world’s most marketable and successful sides will no doubt put leading sports brands on notice, but could in-house production be the future? Laporta has long sought alte…