A recent survey by Xero has uncovered a significant opportunity for financial advisors to expand their client base among small business owners. The study reveals a stark contrast between entrepreneurs’ perceived financial acumen and the fiscal challenges they face in reality. While 55% of small business owners rate themselves high on financial literacy, half have encountered fiscal challenges due to knowledge gaps. More concerning, 15% report they haven’t recovered from these setbacks. This disconnect between confidence and competence in financial matters presents a clear opening for advisors …