Ahead of the November election between President Joe Biden and his presumptive Republican opponent, former President Donald Trump, a lot is going to be said. Undoubtedly, the two campaigns will run ads attempting to paint a positive picture of their candidate as well as negative ads highlighting the lowlights of the opponent. Very quickly, there will be a flurry of information that will be difficult to differentiate between what matters and what just makes a good talking point. So let’s keep it simple. What matters the most to Americans in their choice of president? According to a Pew Research…