West Ham United director of football Tim Steidten quite clearly means business this summer. Tim Steidten arrived at the London Stadium last summer, when he was appointed as the new West Ham director of football. The German addressed the media earlier this week and took a backhanded dig at David Moyes, whilst praising new Hammers boss Julen Lopetegui. West Ham are now taking a more continental approach to transfer operations, whereby Lopetegui will tell Steidten the type of player he wants, and then the German will come back with options for him. The Spaniard needs to strengthen pretty much eve…