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Indian model and reality TV star Poonam Pandey’s staged death announcement to raise awareness of cervical cancer has ignited a backlash on social media, raising questions about the ethics of online campaigns. On Friday, Pandey’s Instagram account posted a message claiming she had passed away due to cervical cancer. The news quickly gained traction, garnering condolences from fans and media attention across the country. This extreme tactic later drew widespread condemnation, with many deeming it disrespectful to actual cancer patients and their families. Despite the outrage, Pandey and her PR t…

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