The cannabis industry is evolving rapidly, with one of its key trends being the rise of the white-label business model. White labeling allows specialized cultivators to produce high-quality cannabis for established brands without the costs associated with marketing the product under their name. Desert Horizons, a cannabis cultivation company based in Cathedral City, California, exemplifies how this model creates new opportunities for craft cannabis businesses. At the helm is Jessica Alfonso, COO of Desert Horizons, whose company produces cannabis for some of the most recognizable brands in the…
