Apple Inc. co-founder Steve Jobs once highlighted the significance of saying “no” to ensure focus and accomplish major objectives, even if it results infuriate some people. What Happened: During Apple’s 1997 Worldwide Developers Conference or WWDC, Jobs was asked about his opinion on OpenDoc, a component-based framework standard for compound documents. Jobs said, “I apologize, I feel your pain, but Apple suffered for several years from lousy engineering management.” In 1997, Apple was in a state of chaos. The company’s holiday sales in 1996 were disappointing, leading to a significant restruct…
