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In recent times, the Federal Competition and Consumer Protection Commission (FCCPC) has taken a series of aggressive regulatory actions that can only be described as behaving like a bull in a China shop. The latest in this string of actions is the final order issued against Coca-Cola Nigeria and the Nigerian Bottling Company (NBC) for alleged misleading trade descriptions igniting an unnecessary media frenzy. The official statement which should ordinarily have remained a communication between the FCCPC and Coca-Cola/NBC was instead posted on X (formerly Twitter), as if the FCCPC needed to play…

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