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A People for the Ethical Treatment for Animals (PETA) activist dressed as a snake was “skinned” alive outside a Gucci store in Tsui Sha Tsui on Wednesday, as part of a performance to urge the retailer’s owner to halt the use of cruel animal practices. A PETA investigation into the Thai exotic-skins industry showed that thousands of snakes were confined, bludgeoned over the head with hammers and impaled on hooks whilst still moving to supply fashion conglomerate Kering with material for bags, shoes, belts, and other accessories. “PETA Asia also visited a facility in which crocodiles are stabbed…

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