The rebranding of one of Canterbury’s most historic areas as “the West End” has divided opinion – with some baffled by the association with its glitzy London namesake. The marketing strategy for St Dunstan’s, which has been placed in a new business quarter, aims to promote the bustling street to shoppers. Traders are said to be in support of the designation but others say it does not properly pay homage to the area’s heritage and character. The initiative is being promoted by the Canterbury Business Improvement District (BID) group, which works towards improving the city, as a way of “celebrat…