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Despite their incredible wealth, Newcastle United continue to be hamstrung by the Premier League. We recently saw the January transfer window come and go without any major arrivals at St James’ Park, with profit and sustainability rules ensuring that the Newcastle United owners could not splash the cash. The Magpies need to bring more money into the club in order to spend more, which means either selling players or agreeing commercial deals. The latter is more appealing, but that represents its own problems for Newcastle. Shortly after the Saudi-backed takeover in 2021, Premier League clubs ch…

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