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When it comes to the Final Four, the NCAA can be notoriously stingy about protecting sponsorships and branding. The required use of approved, sponsored cups in the competition portion of the arena is a classic example of the measures taken. But a new bar might’ve been set for the Final Four at State Farm Stadium this weekend in Phoenix. And it involves around 70,000 stadium chair cupholders. Ford is a sponsor of the arena, and thus the blue Ford oval logo is emblazoned on the cupholders around the stadium. But Ford isn’t a Final Four sponsor, so the logos got covered up with duct tape individu…

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