In today’s dynamic business landscape, the traditional approach to customer loyalty is undergoing a significant transformation. Companies are now navigating the new age of customer loyalty, where the focus has shifted from transactional relationships to long-term engagement. One pivotal tool driving this change is Customer Relationship Management (CRM). In this article, we will explore the profound impact of CRM on retention strategies, delving into its role, its influence on customer experience, and its potential to shape the future of customer retention. Understanding the shift: The New Age …