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Dearborn-based Ford Motor Co (NYSE:F) expects its next generation of EV products to deliver profits over its EV segments cost of capital. What Happened: Ford CEO Jim Farley said during the companys full-year earnings call on Tuesday that he expects its Gen-2 products to be profitable in the first 12 months of launch. Our next Gen 2 products will be profitable in the first 12 months of their launch. And that will mean that well get to mid to high single-digit EBIT profit margins over their life cycle, and thats going to deliver profits above Model Es cost of capital, Farley said. The CEO