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Customer relationship management (CRM) software provider Salesforce on Thursday added new capabilities to its Sales Cloud and Service Cloud with updates to its Einstein AI and Data Cloud offerings. The updates to Sales Cloud aim to help enterprises make sales calls more productive, and include a generative AI enhancement to Einstein Conversation Insights, Sales Signals, and Einstein Copilot for Sales Actions. Together, they can help sellers prepare for, conduct, and follow up on customer and prospects calls, the company said. The generative AI enhancement for Einstein Conversation Insights (EC…

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