Liverpool have witness countless attempts to shake up football’s established order. But with the game increasingly leaning into digitalisation and commercialisation, the challenge is evolving. The Wrexham project, financed by Hollywood’s Ryan Reynolds and Rob McElhenney, has seen clubs courting celebrity endorsements as a way to reach new audiences. Football and celebrity culture have always been somewhat interlaced, granted. But the fact that Tom Brady now has an equity stake in Birmingham City, Ed Sheeran sponsors Ipswich Town, and A$AP Rocky could take over Tranmere Rovers represents a new …