By Helen Pankhurst While businesses have made huge advances in helping women to fulfil their potential, parliament is lagging behind. Time for politicians to apply the same standards they demand from industry to themselves, say Natalie Deacon and Helen Pankhurst Women arguably hold the key to this year’s general election outcome, as they tend to make up their minds later in the campaign but are just as likely to vote. Some estimates show that over 10 per cent of women are still undecided, representing over four million votes still in play. This should be making women the number one target audi…