By Steve Hatch Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. Liverpool-based delivery firm Yodel recently announced an £85m funding package from a consortium of investors. The deal has dealt the final blow to the proposed merger between the parcel company and Shift, which led to a rescue deal for Yodel earlier this year. The firm has said that the deal will give it “financial security”, but the investment may provide an opportunity to address some areas where public perceptions could be better. Data from YouGov BrandIndex can ident…