Due in part to shifting perceptions of conventional masculinity and with the low-maintenance masculine type no longer set as the standard, men are being encouraged to indulge in self-care. This has led the male beauty market to experience a major boom. A report from the market insight company Statista suggests the global male grooming market will be worth around €105 billion by 2028, up from nearly €73 billion since 2022. Education is a big part of this developing trend. Men are becoming more aware of the benefits of a good self-care routine – this is increasingly found with skincare – just ta…