Rakuten Travel, Japan’s major online travel agency, is banking on its multilingual website, offering a comprehensive travel guide, to help attract foreign tourists to the country’s off-the-beaten-path destinations. Rakuten Travel’s focus on less-explored areas comes as the central and local governments are looking into capitalizing on the growing popularity of such secondary destinations by repeat inbound travelers. Such places are often hard to access by public transportation and have only limited multilingual guidance. The governments are seeking to draw more visitors to Japan’s rural areas …