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Adidas CEO Björn Gulden has criticised a lack of communication by the German Football Federation (DFB) around a new national teams kit deal but conceded they would have not matched the reported offer from rivals Nike. Gulden told the Frankfurter Allgemeine Sonntagszeitung paper that Adidas had only been able to submit one offer and not been given an opportunity for further negotiations, a practice he named unusual in the business. “I would have wished for a talk with the DFB,” he said. The DFB announced in March that they would end a decades-long partnership with Germany-based Adidas in 2026 a…

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