Uber Technologies Inc (NYSE:UBER) CEO Dara Khosrowshahi has confirmed the existence of the “Taylor Swift effect,” acknowledging the significant boost in business during the artist’s concerts. What Happened: In a recent interview with CNBC’s “Squawk Box,” Khosrowshahi revealed that Uber’s local teams prepare for a surge in ride requests during Swift’s concerts, reported Business Insider. “Uber definitely ups its game for Taylor when she comes to town.” He also noted that this preparation extends to the surrounding hotels and areas. The impact of Swift’s “Eras Tour” on local economies has been c…
