As Dry January encourages nationwide alcohol abstinence, the cannabis industry responds with new and alternative products, aligning with the shifting preferences of consumers exploring beyond traditional alcohol options since the challenge’s inception in 2013. See Also: Why Do People Choose Not To Drink Alcohol For A Month? Is Weed A Good Alternative For Dry January? Cheech & Chong In The ‘Hempire State’Cheech Marin and Tommy Chong, the iconic cannabis duo, partner with NorthEast Extracts LLC to launch Cheech and Chong’s Cannabis Company products in New York. This strategic move brings their t…