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Elon Musk‘s social media platform X is expected to witness a drastic reduction in advertising expenditure in 2025. This forecast comes in the wake of a report by UK-based market research firm Kantar. What Happened: Kantar’s research indicates a 26% decline in marketers’ ad spend on X for the coming year. This is the largest recorded withdrawal from any major global advertising platforms to date. The report also highlights a significant decrease in marketers’ trust in X as an advertising platform since its acquisition by Musk. In 2022, when the platform was still known as Twitter, advertisers’ …

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