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Britons “need to exercise due diligence” about AI, experts have warned, in the wake of the infamous ‘Willy’s Chocolate Experience’ event which duped hundreds of guests out of money by using AI-generated ads. The event, which went viral on social media, left attendees furious – and despite promising a “wondrous and enchanting” Charlie and the Chocolate Factory-inspired day out, delivered an “empty warehouse with hardly anything in it”. Thanks to its virality, the event sparked discussions about AI images and their potential for use in online scams, even prompting an official complaint arguing i…

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