When 30 Days Wild, the UK’s biggest nature challenge went live back in June 2015, it aimed to be a mass participation event designed to help people get closer to nature in their daily lives, writes Erin McDaid of Nottinghamshire Wildlife Trust. The Wildlife Trusts’ challenge had drawn inspiration from a range of initiatives including the One Nature Challenge devised by Canadian environmentalist and broadcaster David Suzuki, and the 100 Happy Days challenge, which was created to encourage participants aiming to be happy a hundred days in a row. The premise was pretty simple — people were asked …
