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Japanese Vehicles Maintain Strong Popularity in the US MarketReasons Behind Continued SuccessHigh Quality and Durability Stand OutJapanese vehicles have sustained a strong presence in the US market, especially in the sedan and SUV segments, where demand remains robust. American consumers’ high regard for the quality and durability of Japanese cars has directly translated into increased sales. In 2023, Japanese automakers sold about 553,000 vehicles in the US, with each major brand showing growth. Toyota’s sales rose by 7% to 2.24 million units, while Honda surged by 33%, Nissan by 23%, Subaru …

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