During the fourth quarter 2023 earnings call conference, Alibaba Group Holding Ltd (NYSE:BABA) CEO Eddie Wu highlighted the potential for significant improvements in search conversion and ad monetization through AI. What Happened: During the call, Wu, who also serves as the chairman of the Taobao and Tmall Group or TTG, was asked about the potential synergies between the cloud and e-commerce units and the role of AI in customer relationship management. Wu acknowledged the strong potential for greater synergy between Alibaba Cloud and TTG, mainly driven by AI. He mentioned the ongoing developme…