Technological advancements have revolutionized the advertising and marketing landscape in recent years, empowering businesses to connect with their target audiences more effectively through innovative tools like data analytics, artificial intelligence (AI), automation, and personalization. Projections indicate that global ad spending will hit a whopping $1.1 trillion this year. Looking ahead to 2029, it is anticipated that 84.9% of advertising revenue will be generated through programmatic advertising, an automated process of buying and selling digital ad space through software algorithms. Con…