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Aston Villa will bank £40million from their new front-of-shirt deal, but it is the very last time they will be able to cash in on an arrangement of this kind. Villa announced in April that Greek-based online betting platform Betano would replace BK8, another online betting brand, as their principal sponsor from the start of next season. The Telegraph report that the two-year deal is worth £20m per season to Villa, making it comfortably the most lucrative kit deal in the club’s history. Villa, who are on the brink of securing Champions League football in 2024-25 under Unai Emery, have also penn…

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