The European Court of Justice has ruled that plant-based meat substitutes can continue to be sold with names like “vegetarian burger” or “vegan fillet” unless Member States introduce specific legal definitions. This decision is being hailed as a win for consumer transparency, but some warn it could lead to market fragmentation across Europe. The ruling came on Friday, with the court determining that EU Member States cannot prohibit plant-based manufacturers from using meat-related terms on their products, such as “vegetarian schnitzel” or “vegan steak,” unless they define these terms in law. T…