California-based EV maker Rivian Automotive (NASDAQ:RIVN) unveiled its new R2 SUV and showcased its upcoming R3 crossover at an event at Laguna Beach on Thursday and there are already over 68,000 reservations for the five-seater SUV. What Happened: “Overwhelmed by the wonderful response to our new vehicles: R2, R3 and R3X,” Rivian CEO RJ Scaringe wrote on X, formerly Twitter, on Friday. “In less than 24 hours, we’ve taken more than 68,000 R2 reservations.” Rivian hopes to start production of the R2 in the first half of 2026 at its factory in Normal, Illinois. Despite the many months until prod…